ABOUT US
Our main mission
Enhance Your Happiness
We are a top multi-platform content provider. Our main mission is to “Enhance Your Happiness”. Founded by Banlue Utsahajit in 1955, the business expanded under Vithit Utsahajit.
Currently, Banlue Group comprises 5 subsidiaries: BANLUE PUBLICATIONS, VITHITA ANIMATION, SALMON HOUSE, MINIMORE, DIGIWISE
Banlue Publications is one of them. Banlue Publications consists of 4 publishing houses: BANLUESARAN, BANLUE BOOKS, SALMON BOOKS, BUNBOOKS. In addition, we have multiple platforms such as online news, e-books etc.
OUR BUSINESS
ABOVE MEDIA
Innovative Insights and Interactions
Banlue Books
Banlue Books was founded in order to respond to the increasing readership variety. The focus of Banlue Books is to produce books and pocket books with content that is both interesting and easy to digest. Banlue Books strives to bring our readers high quality and entertaining contents.
BANLUE PUBLICATIONS
“From publications to creative contents” Banlue Publications consists of publishing houses and online content stations. Banlue Publications also provides content production and design service for clients.
BANLUESARN
Marking the beginning of Banlue Group, Banluesarn was the first publishing house, founded in 1955. The brainchild of Vithit Utsahajit, ขายหัวเราะ (Kai Hua Ror / Laughter for Sale) comic magazine was launched as Banluesarn’s main product line. ‘Kai Hua Ror’ is the longest-running and top-selling assorted humor comic magazine in Thailand.
BUNBOOKS
BUNBOOKS is the latest publishing house under Banlue Publications and can be described as Salmon Books’ ‘younger sister’. While Salmon Books provides our readers with a meal of tasty contents, BUNBOOKS’ contents are served as a complementary sweet bun dishes. BUNBOOKS is suitable for readers who prefer a light, charming but thought-provoking style.
EVENTURE
As we consider ‘Events’ as another type of ‘Contents’ that the audience can enjoy it not only in their imagination but also in the real world, EVENTURE was founded to develop popular contents to unique creative events to fulfill the happiness of our fans.
M.O.M
‘Mood of Motherhood’ The hub of interesting stories for mom, kids, and modern families (aka parents with modern lifestyle and young at heart)
Minimore
Providing platforms catered to the market for online contents and digital technology, specializing in websites and apps
PIXNIQ
1st all-in-one market platform for photographers: Photo Platform, Photo Market, Photo Merchandising and Photographer Community. Now collaborating with many well-know leading photographers nationwide.
Salmon Books
A publishing house that challenges the norm with fresher taste and style. Salmon Books (2011) is a popular publisher among teenagers and many others who are interested in contemporary issues, which are illustrated in fresher perspectives. Salmon Books are committed to producing each book, prioritizing intriguing, factual content and a charismatic signature style.
Salmon House
Our production house ‘Salmon House’ was established in 2014 to further develop the popular contents from Salmon Books to serve fresh, creative and unique contents to the audience in the form of factual, entertaining motion picture works. Salmon House also provides motion content production service for clients.
THE MATTER
A newly launched (May 2016) news platform with high potential to lead mainstream social issues in the near future, presenting all trendy topics with sharp perspective that could ‘matter’ the nation and the world. Currently, THE MATTER is highly popular among content consumers, especially among new generations.
Vithita Animation
Vithita Animation was established in 2001 to be a full-service animation studio providing the following works and services: Character Design & Development, 2D & 3D Animation, Infographic & Content Design, Digital Content Design & Production, Pre-Production Service, Post-Production Facilities, School Program & Entertainment Event, and Character IPs Management.